Situated, as its name intimates, on an exclusive clifftop overlooking Newquay’s Fistral Bay, The Headland Hotel in Cornwall presents informal luxury in the form of uniquely designed rooms and suites, and private ocean view cottages.
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The Headland Hotel brand and website now offer users a much more vivid flavour of what to expect when they visit. This is achieved through the sophisticated design, aspirational imagery, enticing copy, engaging content, integrated social feeds and prominently positioned call-to-actions throughout the site. Behind the scenes is a highly versatile CMS, while our work on SEO has ensured far better online visibility.
The homepage employs inspirational wide-screen photography to showcase the hotel’s location, which, thanks to a versatile design, can easily be changed in-house to reflect the season, current promotions and offers.
Brand messaging is clearly communicated via imagery, and an engaging and authentic tone of voice. The design focuses on aspirational storytelling and evokes a sense of memorable holidays. Onward navigation is via a simple, appealing top menu (top right menu button for mobile and tablet users), while deeper engagement is encouraged through engaging image galleries, enticingly worded snippets and subtly persuasive colour changes on rollover of calls-to-action.