Blog

Clockwork Marketing launching GuestNet at the Independent Hotel Show 2021

Clockwork will be at the Independent Hotel Show, Olympia, London on the 4th & 5th October, stand 1352 where we are excited to soft launch GuestNet.

Getting better engagement on Instagram with User Generated Content (UGC)

There are many ways to boost your social media engagement. Hotels and Holiday Parks can take advantage of these simple methods to engage their existing following and build loyalty. 

Why your brand is everything in a hotel staffing crisis

You will have noticed there’s a hospitality staffing crisis. Perhaps you’re experiencing it yourself. A common narrative is the pandemic and lockdowns have reduced professional trust in hospitality. Others feel the staffing crisis is of the sector’s own making. Either way, your brand is everything now...

How has hospitality marketing been affected by Covid?

£220million lost a day for hospitality businesses

Since March 2020, the Covid pandemic has affected all the hospitality industry. UK hospitality estimated that the cost of this is £220 million a day.

For Better or Worse: The Pre and Post Covid Wedding Landscape

2020 was a write off for most hospitality businesses but wedding and events venues were hit particularly hard and seem to be last in line on the roadmap to ‘normality’.

Using Data to Boost Your Hospitality Bookings

Data can tell you a lot about your customers and the insights from it can be used to target potential new customers with creative campaigns to boost your bookings.

UK Travel and Consumer Insight During Coronavirus

How are UK travellers planning and booking domestic trips for Autumn and Winter 2020/21? We explore research from Visit England and BVA BDRC revealing the latest trends.

Marketing through Autumn and Winter

People were already feeling distrustful, disoriented and disconnected due to living in an increasingly volatile, uncertain, complex and ambiguous (VUCA) World. Coronavirus has accelerated this tenfold, but hospitality businesses can help counter these feelings with the right offerings.

7 Ways to Beat the Facebook Algorithm

As we begin to navigate a ‘new normal’ post-lockdown, you may be starting to think about planning a (flexible) social strategy for the coming months. We have put together some tips to help you understand the latest Facebook algorithm in order to maximise your reach and success on Facebook and Instagram.

Best practice marketing for independent and boutique hotels

Even first-rate hotels will find their bookings suffer without tactical marketing. Your hotel may have exceptional service, wonderful food and a stunning location. These matter very little if your potential guests are unaware it exists.