Becoming Insta-tastic
Published by: Clara MilsteadIf you are a hotel without an Instagram account, where have you been? It is time to embrace the social storm and turn it to your advantage with our top tips.
If you are a hotel without an Instagram account, where have you been? It is time to embrace the social storm and turn it to your advantage with our top tips.
One of our toughest considerations when creating new websites is ensuring our design balances the latest web features, yet we continue to provide support for older browsers. However, we must draw the line each year on older browsers when it hinders modern design.
Research shows that of UK consumers intending to take advantage of the Black Friday sales this year, 77% expect to purchase their bargains online,.
Savvy hoteliers are adopting a mobile first approach to their hotel website and seeing the benefits with higher direct bookings and better engagement with customers. Hotel website traffic trends Since 2012 we have seen the level of desktop and laptop users to hotel websites decrease.
User experience (UX) is important because it focuses on people's needs. Well thought out UX makes a website easy to use and sometimes gives people a delightful experience. As a result, it is more likely to keep people loyal to the product or brand.
Providing a better experience for the digitally savvy, with little effort and low energy.
Ever been bamboozled by the range of special terminology surrounding hotels and hospitality in general? It’s quite easy to get confused, especially in the age of digital jargon we live in. Even the professionals get stuck at times, which is one of the reasons we always encourage hotels to keep their text in plain, jargon-free English as much as possible!
Did you find picking the right booking engine for your business a prime headache? You are not alone. As with everything from washing powder to website hosting solutions, every single suspect will claim their product is the best, cheapest or highest performing. Meanwhile, you scratch your head and think: “Surely they’re all pretty much the same?”
Now’s the time to reflect the heat into your email marketing; to drive new bookings and grow your subscriber list.
Are you looking to use Google Analytics to boost your hotel or hospitality business? Clockwork Marketing’s Pete Stevens provides some handy tips and performance indicators to help you utilise digital tools to your advantage.