Blog

Instagram in street

Becoming Insta-tastic

Published by: Clara Milstead

If you are a hotel without an Instagram account, where have you been? It is time to embrace the social storm and turn it to your advantage with our top tips.

Smartphone

Why you should be using the latest browser

Published by: Craig Potter

One of our toughest considerations when creating new websites is ensuring our design balances the latest web features, yet we continue to provide support for older browsers. However, we must draw the line each year on older browsers when it hinders modern design.

black friday

Black Friday: top tips to running a successful online campaign

Published by: Tine Woodcock

Research shows that of UK consumers intending to take advantage of the Black Friday sales this year, 77% expect to purchase their bargains online,.

Woman on mobile

Mobile First Hotels in the UK

Published by: Craig Potter

Savvy hoteliers are adopting a mobile first approach to their hotel website and seeing the benefits with higher direct bookings and better engagement with customers.   Hotel website traffic trends Since 2012 we have seen the level of desktop and laptop users to hotel websites decrease. 

accessability

Top 8 UX secrets we think about when creating websites

Published by: Craig Potter

User experience (UX) is important because it focuses on people's needs. Well thought out UX makes a website easy to use and sometimes gives people a delightful experience. As a result, it is more likely to keep people loyal to the product or brand. 

Business map

Top Benefits of Google Beacons for Hotels & Hospitality

Published by: Pete Stevens

Providing a better experience for the digitally savvy, with little effort and low energy.

Confused?

A Glossary of Hotel Acronyms, Abbreviations and Jargon

Published by: Pete Stevens

Ever been bamboozled by the range of special terminology surrounding hotels and hospitality in general? It’s quite easy to get confused, especially in the age of digital jargon we live in. Even the professionals get stuck at times, which is one of the reasons we always encourage hotels to keep their text in plain, jargon-free English as much as possible! 

Booking engine

Which Booking Engine is Best for My Business?

Published by: Pete Stevens

Did you find picking the right booking engine for your business a prime headache? You are not alone. As with everything from washing powder to website hosting solutions, every single suspect will claim their product is the best, cheapest or highest performing. Meanwhile, you scratch your head and think: “Surely they’re all pretty much the same?”

automation

9 ways to make your email campaigns soar...

Published by: Clara Milstead

Now’s the time to reflect the heat into your email marketing; to drive new bookings and grow your subscriber list. 

Google Analytics Realtime

Best Practice Google Analytics for Hotels

Published by: Pete Stevens

Are you looking to use Google Analytics to boost your hotel or hospitality business? Clockwork Marketing’s Pete Stevens provides some handy tips and performance indicators to help you utilise digital tools to your advantage.