Today, a guest’s experience of your marketing plays a crucial role in whether they book with you. Because the journey starts at acquiring new customers, it’s important to get your acquisition strategy right.
Holiday Park customers are evolving and creating new trends within the industry. Data from Landal, presented at the Holiday Park Resort and Innovation Show at the NEC in Birmingham highlights these trends, and we’ll show you how to profit from them.
If you are a hotel without an Instagram account, where have you been? It is time to embrace the social storm and turn it to your advantage with our top tips.
One of our toughest considerations when creating new websites is ensuring our design balances the latest web features, yet we continue to provide support for older browsers. However, we must draw the line each year on older browsers when it hinders modern design.
The wellness industry is huge. By 2022 the Global Wellness Institute (GWI) predict European spend alone to hit $275 billion. They describe people’s quest for wellness as “evolving from rarely to daily, from episodic to essential, from a luxury to a dominant lifestyle value.” What does this mean for your hotel?
We are excited to showcase our brand-new office! We haven't moved far, just across the car park, to what is fondly known as 'the barn'.
To continue to be one of the best hotel and hospitality marketing companies in the UK, we have to keep moving.
Research shows that of UK consumers intending to take advantage of the Black Friday sales this year, 77% expect to purchase their bargains online,.
Savvy hoteliers are adopting a mobile first approach to their hotel website and seeing the benefits with higher direct bookings and better engagement with customers. Hotel website traffic trends Since 2012 we have seen the level of desktop and laptop users to hotel websites decrease.
