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Serene lake reflecting trees and colorful clouds during sunset with houses in the background.
Case Study Forbes of Kingennie
  • Website
  • Digital
  • Marketing Strategy
Engagement Rate
+8.5%
Website Traffic
+14,252
Website Events
+122,938

Project Objectives

Create a bespoke website 

New SEO-led website copy 

New video and photography 

Increase website traffic 

Increase website engagement 

Grow direct revenue/bookings 

Reduce OTA commission 

Increase number of weddings and golf members

Screenshot of the Forbes of Kingennie Country Resort website homepage featuring images of the resort, accommodations, wedding celebrations, golf course, dining, fishing, and events.

What We Did

An initial visit to Forbes enabled our team to connect personally and dive deeper in a workshop, gaining comprehensive insights into their unique story and what makes this Scottish hospitality gem truly special. Through these discovery sessions, we developed a bespoke website project that positions Forbes of Kingennie as a premier destination for outdoor pursuits and Scottish hospitality.

The new website design captures their personal story and authentic character, combining expert copywriting with strategic SEO to create a compelling digital presence that showcases their fishing and golf offerings alongside their warm hospitality. This thoughtful approach ensures the website resonates with their target audience while performing strongly in search results for key outdoor recreation searches.

We continue to support Forbes of Kingennie with ongoing digital marketing, maintaining strong online visibility through expert Google Search optimisation and targeted paid advertising campaigns.

Forbes of Kingennie

We are in love with our new website. The team did an incredible job, and a special shout out to Hannah, who was a dream to work with, super helpful with everything, and made the whole process seamless. We are beyond grateful to Bekah and Alice too, who made it look and sound out of this world. Thanks to everyone for their hard work!

Libby Sutherland, Partner