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SEO marketing
for hospitality

When potential guests search online for accommodation in your area, where do you appear?
If you're not on the first page of Google, you're practically invisible. Our hospitality SEO (Search Engine Optimisation) expertise ensures your business is found by the right guests at exactly the right time.

Smartphone displaying Google Search homepage in dark mode on a teal surface

SEO isn't just about rankings – it's about being discovered when it matters most. Whether it's peak season bookings or filling those quieter periods, organic search brings you guests who are actively looking for exactly what you offer.

  • Hand holding a circular lens showing a sharp view of mountains and trees
    Better online visibility

    Google has approximately 94% share of the UK search engine market. This means when people make a search online, they're likely looking on Google. We ensure your business is found and visible at the crucial moment your potential guests are online. 

  • Hot air balloon flying over a plain at sunrise or sunset
    More website traffic

    We don't just increase website traffic. We drive better quality traffic, ensuring you are reaching the right guests and boosting your potential to turn browsers into bookers. Our strategic approach ensures your business sustains online growth. 

  • Person using a laptop outdoors, editing photos on a wooden bench
    Greater engagement

    We create a bubble around your users' intent to ensure their expectations are met from the first click. We utilise engaging and informative SEO-led content to enhance user engagement, lower bounce rates and drive higher conversion rates.  

  • Golden piggy bank placed on top of financial documents and charts
    Grow direct bookings

    If you want results, we deliver them. In 2024, we drove an average of 180% organic revenue increase for our hospitality clients through Google marketing activity. As an official Google Partner, we combine cutting-edge expertise with deep hospitality knowledge to deliver results that matter to your bottom line.

Investment results

Investment results

We know the importance of data and understanding the results of your investments. Using selected SEO tools, we report on your keyphrase growth and how this directly impacts your organic traffic, engagement rate and conversations. 

Proven SEO strategy

Proven SEO strategy

Our SEO strategy drives strong, long-term results. While our actions reflect your individual business's needs, our proven core strategy builds SEO rankings for sustainable organic growth in Google's Search Results Pages. 

Google visibility

Google visibility

SEO never stops. We keep our finger on the pulse to ensure our strategies align with Google updates, algorithm changes and AI integrations. As the pace of technology changes, we move with it and stay ahead, so your business can remain relevant and seen.

270% increase in direct bookings

We worked with a hotel in Newquay to boost their high intent key phrase rankings. The impact of our SEO strategy resulted in a 110% increase in website traffic and a 270% increase in direct bookings from Google. 

Modern hotel suite with kitchen, living area, and visible bedroom and bathroom at Hotel Penzance Collection.

Websites matter

A website isn't just a website. Consider your website like a high performance vehicle, if the components for that vehicle are not fit for purpose then it won't perform well. This is why a website built with great technology and structured to deliver results is essential to being successful on Google. 

Our proprietary content management system is designed with this in mind. Created for hospitality and crafted for Google performance. 

Search Engine Marketing for hospitality

We're specialists not generalists. Knowing the ins and outs of hospitality means we understand the high intent search terms that your potential guests are typing into Google to find businesses like yours. 

Modern bedroom with neutral tones, green accents, and a bedside table with a lamp and vase of leaves

Hotels

Hotels

Mother smiling and holding her young son while standing on a beach at sunset.

Holiday Parks

Holiday Parks

Row of charming stone cottages with mossy roofs and climbing plants in a countryside village.

Self-Catering

Self-Catering

Woman sitting on a sofa with a laptop, smiling and talking on the phone in a modern office setting

Groups

Groups

Table set with a pizza topped with arugula, two glasses of red wine, a bottle of olive oil, and a lamp

Restaurants

Restaurants

Person practicing yoga indoors in a warrior pose with plants and candles in the background.

Spa & Wellness

Spa & Wellness

  Andrew Brownsword Hotels

Clockwork have been fantastic at tailoring the CMS for our needs which actually evolved with the project beyond the initial brief. Their experience with hotel website design and build really helped with understanding the many different commercial facets.

 

Ben Parkinson Digital Marketing Manager
  Lakeside Luxury Holidays

Very reliable, very professional, exceedingly good service and we cannot thank them enough.

Jamie Moon, Director
  Forbes of Kingennie

We are in love with our new website. The team did an incredible job, and a special shout out to Hannah, who was a dream to work with, super helpful with everything, and made the whole process seamless. We are beyond grateful to Bekah and Alice too, who made it look and sound out of this world. Thanks to everyone for their hard work!

Libby Sutherland, Partner
  The Wood Norton Hotel

Working with Clockwork Marketing has made a massive difference to our business. Within the first 2 weeks we saw a dramatic increase in direct reservations.

Katie Butterworth, Business Development & Revenue Manager
  West Retford Hotel

Gift vouchers are an essential revenue stream, and we find The Gift Voucher Brilliance system very easy to navigate to facilitate those crucial sales, which we have seen grow over the past 12 months. We are delighted with the level of customer support available, especially as their team also deal with the post and packing, leaving my team to concentrate on other operational tasks.

Pam Stevens, General Manager
  James Thomson's Collection

Clockwork have been absolutely fantastic since becoming our new gift voucher software provider. We have seen an increase in sales year on year for each of our venues and the latest version of the software looks incredibly professional and is very easy to use. I would have no hesitation in recommending Clockwork for any business looking to sell vouchers online.

Scott Walker, Reservations Manager
  Bowood Hotel, Spa and Golf Resort

Clockwork has created and managed multiple PPC advertising campaigns for us, as well as supported us in other digital marketing campaigns and the results have been fantastic! One campaign generated £174,000 of income with an ROI of 1:68. The direct contribution of their paid advertising knowledge and strategic marketing has increased our website traffic and revenue. It has been a pleasure working and collaborating with Clockwork, they really are hospitality marketing specialists

Jen Edmonson, Head of Marketing
  Inns of Devon and Cornwall

It’s been a pleasure working with the Clockwork design and print team over the years to produce our group literature. Friendly, knowledgeable and creative, nothing is too much trouble and always completed to a high standard and on time. Thank you for all your hard work to date.

Steve Bellman, Owner
  Warm Welcome Hotels

Gift vouchers are an important part of our channel mix, and we find Gift Voucher Brilliance very easy to use (both for our customers, and in the back-end interface). The system integrates well within our websites, and is highly customisable. The team at Clockwork Marketing provide a high level of customer support, always available on the phone when needed.

Mike Coombes, Sales & Marketing Manager
  James Thomson's Collection

Clockwork has been absolutely fantastic since becoming our new gift voucher software provider. I would have no hesitation in recommending Clockwork for any business looking to sell vouchers online

Alan McGuiggan, General Manager, Prestonfield
  The Dome

Using Gift Voucher Brilliance over the years for various venues as our preferred Gift Voucher partner, we have seen a noticeable difference in revenue; they have helped us transform and manage our sales and redemptions through their feature-rich system and customer support.

Jay Glass, Area Marketing Manager
  Rothwell Hotel Associates

It has been excellent to work with Clare and her first-class team in numerous UK hotels over recent years. Their expertise in website development, digital marketing, SEO and social media has made tangible differences to both bookings and online visibility. The team is professional, creative, and truly understands the hospitality industry. I highly recommend Clockwork to any hotel looking to boost both its revenue and value.

Mike Rothwell, Managing Director
  Weston Hall Hotel

Since working with Gift Voucher Brilliance our voucher sales have dramatically increased. They have helped us create an efficient and extremely bespoke service but most importantly their support and solution to problems is seamless.

Jenny Dodd, General Manager
  Luttrell Arms & Porlock Weir

Working with Clockwork makes marketing easy. They really get to know your business and you which results in a bespoke service and a great website. Our bookings through the website has steadily increased since launch and subscriber numbers have grown too. The team at Clockwork ensure everything is expertly stitched together so marketing across our site, social media and email campaigns are all in tune with each other. We have a great working relationship and I highly recommend them.

Debbie Di-Bello, Revenue Manager
  Brownsword Group

Clockwork have been fantastic at tailoring the CMS for our needs which actually evolved with the project beyond the initial brief. Their experience with hotel website design and build really helped with understanding the many different commercial facets.

Ben Parkinson, Digital Marketing Manager
  Hotel VARA

Working with Clockwork Marketing’s brand and marketing consultants was a crucial part of our re-branding process.

The whole team understood our vision, challenged us, suggested creative ideas, and ultimately delivered a fantastic new brand identity and website that successfully reflects our product, all within the required timeframe and on budget. 

Working with a hospitality marketing specialist like Clockwork was a great decision, and I’d recommend their brand and marketing consultancy services to any hotelier wanting to create a standout brand in a crowded space.

Hazel Brocklebank, Co-owner
  Cricketers Inn

We are thrilled with all the work that Clockwork has produced for us. The design team were spot on in producing visuals which matched our brief. We found it a hard task making a final decision there were so many great options! The CMS is very slick and easy to use too. All in all, a great experience and we are so pleased with our sparkling new logo and website. We would not hesitate in recommending Clockwork.

Sally Downie, Managing Director
  Kasar Stays

We really enjoyed the whole experience of working with Clockwork, developing our new name, brand vision and website. From our initial meeting at the Independent Hotel Show to the brand vision workshop at their offices and the website design and build process, the agency made every interaction enjoyable while following a rigorous methodology.

We are delighted with the new name Kasar, stand-out logo, brand colours and new website. We'd recommend any independent hospitality business to work them if you desire a new innovative brand that is in keeping with you commercial objectives.

Kemka Emereole, COO
  Lakeside Spa Holidays

The team at Clockwork Marketing have created a top quality website to the brief we wanted. Their attentiveness and hospitality expertise has resulted in a custom built integration with our booking engine, Hostaway. This makes a seamless user experience along with a contemporary design to elevate the online presence of our business. This will be key to converting direct bookings. A big thank you to all the Clockwork team!

Jan Pritchard, Director
  The Glass House Retreat

We have worked with Clockwork Marketing for six years as a collaborative, mutually-beneficial partnership. From our initial launch in 2019, Clockwork Marketing has continued to provide its insider knowledge, hospitality expertise and marketing skills to help propel the retreat to become leaders of our industry.  As a busy family-owned retreat, communication, support and guidance are very important to us, knowing someone will always answer an email and be at the end of the phone. We’re very pleased with Clockwork Marketing’s ongoing support, communication and guidance, which has resulted in high SEO rankings, brand recognition and increased bookings with sell-out retreats.

Joy Jarvis, Owner
  Hele Valley Holiday Park

From our initial enquiries through to completion, the team at Clockwork has gone above and beyond to deliver a fantastic looking website with an incredibly user-friendly CMS. We’re the first to admit that we have, shall we say, ‘exacting’ standards here at Hele Valley, but not once was a phone call or email enquiry met with anything less than enthusiasm and understanding. Ever-patient and creatively responsive to an evolving brief; Darren and the team have been a delight to work with, we couldn’t be happier with the result. It’s really surpassed our expectations.

Rachel Tearall, Park Manager
  Searles Leisure Resort

The stability and flexibility of Clockwork's in-house CMS was a big factor as well as the fact that they have a team of real experts that each has a specific skill set needed to deliver a world-class, fully optimised and responsive website.

Thank you, we are very proud of our new website and we look forward to working closely with your marketing team as we grow our presence on the web and other channels.

Graham Bray, Marketing Manager
  Lakeside Spa Holidays

The team at Clockwork Marketing have created a top quality website to the brief we wanted. Their attentiveness and hospitality expertise has resulted in a custom built integration with our booking engine, Hostaway. This makes a seamless user experience along with a contemporary design to elevate the online presence of our business. This will be key to converting direct bookings. A big thank you to all the Clockwork team!

Jan Pritchard, Director
  Lady's Mile Holiday Park

The decision to select Clockwork Marketing to deliver our digital marketing was based on its proven track record within hospitality and the specialist skills the company has to boost bookings.

Stephen Brown, General Manager
  AA Media

It is a pleasure to be partnering with an expert in their field to broaden and enrich the offering for our members. Clockwork Marketing provides top-class expertise and excellent marketing tools that establishments can use to boost their bookings. We hope many establishments will make the most of our partnership with Clockwork Marketing.

Simon Numphud FIH, Managing Director
  Hotel Marketing Association

We're really excited to be partnered with Clockwork Marketing this year. The HMA's mission is to elevate our sector by connecting the leading minds in hotel marketing with our community, and this partnership will help us achieve this. I look forward to our future collaborations, across content and events, to bring their expertise to our members.

Harry Fielder, Chair
  Beechfield House

As trusted partners, Clockwork Marketing has transformed our hotel's online presence with a new website and uplift to our branding. Their expertise has delivered real results, making a significant impact to our website traffic, social media output and increased bookings. We have already seen the benefits of working with Clara, Daniel and the team and look forward to further significantly developing our business with their support

Chris Whyte, Owner
  South Sands Hotel

Our new website captures everything we wanted it to be and beyond. we are so happy with the result! From beginning to end, Clockwork communicated and collaborated with us, making the project really smooth and enjoyable.

They listened to us, to understand our goals and vision as a hotel in our location, then provided inspiring new ideas, wrote beautiful copy and crafted it all into a contemporary design. We cannot thank Clockwork enough for their considered and innovative approach.

Stephen Ball, Director
  Lady's Mile Holiday Park

Clockwork Marketing are specialists in boosting bookings for Holiday Parks. Their creative ideas and digital marketing directly resulted in increased bookings for us.

Tracy Scranage, Business Development Manager
  The Glass House Retreat

Launching a new spa from the ground up with no customers, no website and no marketing was a daunting prospect. But we were reassured following our first meeting with Clockwork Marketing, that we’d chosen the right agency to help us launch our new Glass House Detox & Wellness Retreat.

Clockwork designed and built our new website and marketed the spa prior to opening and ongoing so we weren’t launching from a standing start. Within a couple of months of launch we had a website attracting up to 30,000 visitors per month and a thriving spa! The agency is a trusted guide with our digital marketing and we wouldn’t hesitate to recommend the team.

Joy Jarvis, Owner
  Hele Valley Holiday Park

From our initial enquiries through to completion, the team at Clockwork has gone above and beyond to deliver a fantastic looking website with an incredibly user-friendly CMS. We’re the first to admit that we have, shall we say, ‘exacting’ standards here at Hele Valley, but not once was a phone call or email enquiry met with anything less than enthusiasm and understanding. Ever-patient and creatively responsive to an evolving brief; Darren and the team have been a delight to work with, we couldn’t be happier with the result. It’s really surpassed our expectations.

Rachel Tearall, Park Manager
  Powis Hotels

Clockwork Marketing were employed by Powis Hotels Limited to create a new website, manage our social media platforms and promote the opening of our brand new luxury £2 million Spa facility at our 4 Star hotel in Torquay. From the first meeting the team were thorough, professional and eager to understand our business and our vision going forward for the hotel and spa. Our new website has exceeded our expectations, time was taken to really understand what we were about as a hotel and what we ultimately wanted going forward in terms of marketing. We wouldn't hesitate to recommend Clockwork Marketing to anyone looking to create a new website or promote their business. Great friendly team and a pleasure to work with.

Jo Powis, Owner
  St Michael’s Resort

We’ve focused on putting St Michaels Resort and our spa experiences in front of ‘high intent’ customers by improving our rankings on Google Search

We've seen a 45% increase in our organic website traffic and an organic revenue increase of 42%, since working with Clockwork on our SEO strategy.

Stuart Beveridge, Head of Marketing

Here's the truth: SEO is a specialist skill. Hospitality businesses that invest in SEO will own their market. Your website should be a superpower, not just a placeholder. 

Ready to grow your Google bookings?

Let us help you create sustainable growth for your business. Let's talk about your SEO strategy and how to make your business more visible online.