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Aerial view of a sandy beach curving along the shoreline with clear blue water.
Case Study Hazelwood Holiday Park
  • Website
  • Digital
  • Marketing Strategy
Paid Ads ROI
1:14
Email Marketing Revenue
+539%
Online Revenue
+141%

Project Objectives

Increase PPC revenue at key times of the year to complement ongoing SEO
Drive more revenue from strong database of returning visitors with email offers
Increase time on the website and visitor engagement 

Hazelwood Holiday Park's homepage featuring scenic aerial views, family highlights, lodges, pool facilities, and pet-friendly information.

What We Did

A vibrant holiday park destination in the popular seaside location of Dawlish Warren, offering families memorable coastal breaks in Devon. We built Hazelwood's website using a fun and colourful design palette that perfectly captures the park's energetic atmosphere and helps it stand out in a competitive market. The site features an integrated booking bar that seamlessly pairs with its booking system, providing guests with a simple and quick way to book. In its first year of going live, online revenue jumped a huge 141%. 

Through supporting online marketing campaigns in 2025, Clockwork delivered a remarkable 1:14 return on investment for Google Ads—every £1 spent £14 is generated in revenue, far exceeding Google's recommended 1:4 average. Additionally, Hazelwood achieved a 582% increase in email marketing revenue year-on-year, comparing the first eight months of 2025 to 2024. The website also increased its engaged sessions per active user by 75%, demonstrating strong content and "high intent" visitors.