Lady’s Mile Holiday Park in Devon wanted to maximise Summer 2021 bookings following an extraordinary year of Coronavirus lockdowns. Clockwork developed a “Don’t Miss Devon This Summer” integrated digital marketing campaign in response. 

With the 2020 hospitality bounce back post-lockdown in mind, the Clockwork creative team brainstormed a number of FOMO (fear of missing out) ideas to link into people’s need for a big Summer holiday. “Don’t Miss Devon This Summer” was the campaign strapline with a strong location hook that urged people not to miss out on their Summer holiday. The words also keyed into people searching for Summer holidays in Devon. 

We created an optimised landing page which included an attractive price promotion of a £50 booking deposit. The landing page content was used to create “Search” and “Display” PPC (pay per click) ads to drive people to the page and for brand consistency.