Located in the popular town of Salcombe, South Sands hotel welcomes a range of guests throughout the year, with families making the most of the beach during the summer and couples enjoying the slower way of Salcombe life in the shoulder months. The property management team decided to launch a new restaurant, designed to appeal beyond hotel guests to the vibrant local dining scene in this prestigious Devon coastal town.  

Building on our successful partnership with the hotel, we developed the brand identity and concept for Seagrass, drawing inspiration from Salcombe's unique marine biome to create an authentic connection with the local environment. The brand reflects the natural beauty and coastal heritage that makes this location so special to both residents and visitors.

We created a dedicated website that positions Seagrass as a destination restaurant, structured and optimised to target key search phrases that locals and tourists use when looking for dining experiences in Salcombe. This strategic SEO approach ensures strong visibility on Google, helping establish Seagrass as a must-visit culinary destination.

The digital presence successfully bridges the gap between hotel dining and local restaurant culture, attracting a broader audience to experience exceptional food in this stunning waterfront setting.