Searles needed a new website that would highlight the many aspects of their business, from camping to touring, holiday accommodation to ownership. We started with a workshop to understand their business goals. This enabled us to concentrate on specific website areas and create a bespoke content management system for their needs. Firstly, a large homepage message space was essential, so they could cross-sell offers and events and push seasonal content. Secondly, we created mini sites for golf, ownership, and locals—all of which were easily reachable from the main website. This gave a transparent and precise user experience (UX) for visitors not looking for a family holiday. Searle's has a vast all-ages entertainment programme, so it was vital for them to communicate this diversity to guests.

We built a bespoke events module in the Clockwork CMS letting guests quickly search by age, time, and location. Since we launched their new website, supported by our digital marketing, Searles has seen a massive increase in engagement and online bookings, with online revenue up 29%.