St Michaels previous website was losing revenue. It was built in WordPress, had minimal security, and was under the responsibility of a single freelance developer.
Clockwork needed to:
Deliver a creative new website layout and design
Create conversion optimised pages
Make the site faster
Make it mobile ready / easy to use
Make the homepage navigation simple
Improve the hierarchy of information/messaging
We kicked-off this large-scale web project with an intensive two-day workshop, to understand exactly what St Michaels wanted to achieve. Our workshop included branding ideas, persona creation, and refining what their website needed to deliver. From this we created a detailed web specification and sitemap.
The next stage was defining functionality and content requirements. We generated wireframes with a basic navigation, followed by a fresh website design. Following on, we built their website to work on mobile first, using the Clockwork content management system (CMS). This lets users add content to mobile, tablet, and desktop views for different visitors.
Lastly their site was populated with expert copy and full training given before going live.
We’ve focused on putting St Michaels Resort and our spa experiences in front of ‘high intent’ customers by improving our rankings on Google Search
We've seen a 45% increase in our organic website traffic and an organic revenue increase of 42%, since working with Clockwork on our SEO strategy.