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Colorful and stylish bar lounge with a variety of seating, a fireplace, and a well-stocked bar.
Case Study Wood Norton Hotel
  • Website
  • Gift Vouchers
  • Marketing Strategy
Online Revenue
+£70k
Visibility
+204%
Website Traffic (3 Months)
49,102

Project Objectives

Wood Norton is a magnificent 19th-century French royal hunting lodge offering an escape from the everyday, combining historic grandeur with contemporary comfort in the heart of Worcestershire. 

Project Objectives 

Increase room bookings 

Create a new website 

Capitalise on search channels 

Boost brand awareness

Two women enjoying drinks at a restaurant table in an elegant wood-paneled room.

What We Did

The senior team were recommended Clockwork Marketing to increase their accommodation revenue. We delivered a complete digital transformation with our bespoke hospitality CMS, a stunning new website design and targeted marketing strategy, to showcase the hotel's unique character and drive direct bookings. With their old WordPress website, they were generating a tiny £30,000 a year of direct bookings.

Within just three months, with SEO-led content and clearer website navigation, direct online revenue soared to £100,000, a 233% increase that demonstrates the power of the right technology paired with strategic marketing. 

The Wood Norton Hotel

Working with Clockwork Marketing has made a massive difference to our business. Within the first 2 weeks we saw a dramatic increase in direct reservations.

Katie Butterworth, Business Development & Revenue Manager