Stand out with these Spa and Hotel awards & accreditations
Awards and accreditations are crucial for maintaining a competitive edge in the hospitality industry. These accolades not only validate your establishment’s quality and service but also play a pivotal role in attracting guests and enhancing your reputation. Let’s delve into why hotel awards and accreditations matter.
Accreditation schemes play a pivotal role in shaping the hospitality landscape, fostering excellence, and driving business growth. In today’s competitive market, where customer expectations continue to rise, being part of an accreditation scheme is increasingly crucial for hospitality businesses.
Sustainability accreditations schemes
Our research indicates an increasing number of businesses recognise the value of accreditation schemes, with over half (54%) considering them extremely or very important to their operations.
In an era where consumers are seeking authenticity, safety and quality, accreditation schemes have become not just an option but a necessity for hospitality businesses aiming to thrive in the industry.
Benefits of accreditation
Almost half (43%) of respondents cited the biggest benefit of being accredited is helping to market their business. Accreditation schemes often offer marketing support, which can include promotions, visibility and recognition. This assistance can significantly boost reach and attract a wider customer base.
Review sites and user generated content for hotels
Guests use 3rd party review sites to help them gain an understanding on the experience they can expect at the hotel. There are many tools that let hotels collect, manage and display these.
Spa hotel awards
Spa owners should consider reputable awards and accreditations that enhance their credibility and attract discerning customers.