The Lobby: Local Experience Marketing - Become the Ultimate Destination Authority

Join the webinar: Thursday 30th April 2026, 11:00am GMT

With the right local partnerships, clear content and a few simple touches, you can position your business as the go-to place to stay in your area. Join our live webinar for practical, UK-focused advice you can use straight away. We’ll show you how to turn local experiences into stronger marketing, more enquiries and more bookings.

You'll learn how to:

• Build local partnerships that add value 
  Learn how to work with nearby attractions, pubs, producers and activity providers to create offers your guests will genuinely want.
• Create simple itineraries your guests can use 
  Turn your local knowledge into ready-made ideas for couples, families, walkers, food lovers and dog owners. 
• Improve your website and local visibility 
  See how to strengthen your things to do content, local search presence, FAQs and Google Business Profile to help more guests find you and book direct. 
• Create content without it taking over your week 
  Get practical ideas for posts, short videos and photos that bring your area to life without adding hours to your workload.

If you want more bookings without relying on discounts, start with what makes your location worth visiting. Join us on Thursday 30 April at 11.00am and leave with a simple plan you can put into action.