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The Lobby: Summer Booking Maximiser Creating FOMO That Drives Direct Conversions

Join the webinar: Thursday 25th June 2026, 11:00am GMT

Summer is already in full swing, and with competition for bookings at its peak, now is the time to make every opportunity count.

Join our webinar on to discover how leading hospitality brands are using urgency, exclusivity, and seasonal offers to inspire action and drive more direct bookings.

Packed with practical strategies and real-world examples, this session will help you maximise demand, increase conversions, and make the most of the remainder of the summer season.

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The Lobby: Website Conversion Secrets

Join the webinar: Wednesday 20th May 2026, 11:00am GMT

Your website should do more than look good. It should give guests the confidence to book.

In this masterclass, we’ll show you how to spot the simple things that may be costing you direct bookings, and how to improve them without rebuilding your whole website.

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The Lobby: Local Experience Marketing - Become the Ultimate Destination Authority

Join the webinar: Tuesday 28th April 2026, 11:00am GMT

With the right local partnerships, clear content and a few simple touches, you can position your business as the go-to place to stay in your area. Join our live webinar for practical, UK-focused advice you can use straight away. We’ll show you how to turn local experiences into stronger marketing, more enquiries and more bookings.

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The Lobby: Spring Forward - Capturing the Early Season Family Market

Wednesday 18 February 2026, 11:00am GMT

The Easter and spring half-term periods represent your first major revenue opportunity of the year - and families are booking these breaks NOW. Join us to discover how the family travel market has evolved and what today's parents are really looking for.

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The Lobby: Website Health Check: Is Your Digital Shopfront Ready for 2026?

Streamed on Wednesday 28th January 2026, 11:00am online

Your website will make or break your direct booking strategy this year—yet most hospitality businesses are leaving money on the table through easily fixable issues. Join this practical session to discover the critical website elements that dramatically impact conversion rates and guest confidence.

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The Lobby: Is it too early to think about Christmas?

Originally Streamed Wednesday 20th August 2025, 11:00am online

Get the jump on festive planning with our Christmas preparation workshop. Learn to craft attractive festive packages, develop early-bird booking strategies, and create marketing campaigns that capture advance bookings whilst your competitors are still focused on summer.

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The Lobby: Staying Visible on Google in Peak Season

Wednesday 16th July 2025, 11:00am online

SEO never sleeps and neither should you during your busiest period. Understand the key practical SEO techniques to maintain strong search visibility during competitive summer months.

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The Lobby: Mastering Email marketing to Boost Sales

Wednesday 18th June 2025, 11:00am online

Join us for an intensive deep dive into email marketing strategies specifically tailored for hospitality businesses. We'll explore how to transform your email newsletters from simple promotional tools into powerful revenue drivers that build lasting guest relationships

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The Lobby: Strategies to sell Summer 2025

Wednesday 21st May 2025, 11:00am online

Get ahead of the peak season with targeted summer marketing strategies. Learn to create early-bird incentives, seasonal packages, and implement pricing strategies that maximise revenue during your busiest period.

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The Lobby: Creating packages that inspire wanderlust

Wednesday 12th March 2025, 11:00am online

Turn your local knowledge into irresistible travel packages. Discover how to bundle your accommodation with unique local experiences, create storytelling content that showcases your destination's hidden gems, and position yourself as the go-to expert for authentic local stays.