The hospitality industry never stands still. Here's where we share deeper insights that help you stay ahead – practical advice, industry trends, and marketing wisdom from more than three decades in hospitality marketing.
Drive a steady stream of direct bookings with confidence.
HotelREZ Hotels & Resorts have joined up with Clockwork Marketing to deep dive into the opportunities for hotels this summer with data-driven marketing strategies.
Embracing sustainability is not just a trend, but a business imperative – guests are searching for and seeking out hotels that take sustainability seriously. Here’s a comprehensive guide on how you can deliver sustainable practices into your hotel’s operations across five critical dimensions.
The Top 5 Wedding Trends for 2024 25
Top 7 Hotel Trends 2024
In our ever-evolving digital landscape, propelled by the unleashed power of Artificial Intelligence (AI), understanding search engine intricacies is pivotal for digital success - especially in the competitive hospitality sector.
Your hotel data is crucial to running a successful business. Google Analytics can provide insights into what marketing is working best, how your website is performing and to track your direct bookings. As specialists in using Google Analytics for hospitality, Clockwork is helping their clients with the transition to the new version.
Best Loved Hotels and Clockwork Marketing are back with a second series of stellar marketing masterclasses.
September 2022 - Sell more gift vouchers this Christmas
October 2022 - 5 quick wins to get more website traffic from Google
January 2023 - How you can brand your hotel to win more guests and recruit staff
February 2023 - The 6 secret steps for boosting your direct bookings and reducing your OTA commission
An awesome series of on-demand marketing masterclasses are a click away.
April - Boosting Instagram for hotels - social media for hospitality
May - Getting found in Google for hotels – search engine optimisation for hospitality
June - The importance of a great hotel brand and how you get one - brand strategy for hospitality
July - Boosting direct bookings: The customer journey - Direct marketing strategies for hospitality
Even first-rate hotels will find their bookings suffer without tactical marketing. Your hotel may have exceptional service, wonderful food and a stunning location. These matter very little if your potential guests are unaware it exists.
Lockdown has had a massive impact on travel. You’d be forgiven for thinking that this year’s staycation trend is a direct result. But our love of staycations has grown each year and is now part of a mindset that is here to (ahem), stay.