Marketing messaging matrix - what to do in the short-term, for summer and for autumn. Upcoming trends - capturing customer data, dynamic pricing, social media, Google core update, Google Analytics v4, gift vouchers, metasearch....
£220million lost a day for hospitality businesses
Since March 2020, the Covid pandemic has affected all the hospitality industry. UK hospitality estimated that the cost of this is £220 million a day.
2020 was a write off for most hospitality businesses but wedding and events venues were hit particularly hard and seem to be last in line on the roadmap to ‘normality’.
Data can tell you a lot about your customers and the insights from it can be used to target potential new customers with creative campaigns to boost your bookings.
How are UK travellers planning and booking domestic trips for Autumn and Winter 2020/21? We explore research from Visit England and BVA BDRC revealing the latest trends.
People were already feeling distrustful, disoriented and disconnected due to living in an increasingly volatile, uncertain, complex and ambiguous (VUCA) World. Coronavirus has accelerated this tenfold, but hospitality businesses can help counter these feelings with the right offerings.
As we begin to navigate a ‘new normal’ post-lockdown, you may be starting to think about planning a (flexible) social strategy for the coming months. We have put together some tips to help you understand the latest Facebook algorithm in order to maximise your reach and success on Facebook and Instagram.
Even first-rate hotels will find their bookings suffer without tactical marketing. Your hotel may have exceptional service, wonderful food and a stunning location. These matter very little if your potential guests are unaware it exists.
Lockdown has had a massive impact on travel. You’d be forgiven for thinking that this year’s staycation trend is a direct result. But our love of staycations has grown each year and is now part of a mindset that is here to (ahem), stay.
