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The hospitality industry never stands still. Here's where we share deeper insights that help you stay ahead – practical advice, industry trends, and marketing wisdom from more than three decades in hospitality marketing.

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Google Analytics for Audience Insight & Profiling

For anyone new to Google Analytics, or confused by the concept of profiling guests, Clockwork Marketing’s data expert Pete Stevens has some excellent tips to share.

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Best Practice Google Analytics for Hotels

Are you looking to use Google Analytics to boost your hotel or hospitality business? Clockwork Marketing’s Pete Stevens provides some handy tips and performance indicators to help you utilise digital tools to your advantage.

Glasses of iced lemon tea with fresh lemon and lime slices, garnished with mint leaves

The Lobby: Summer Booking Maximiser Creating FOMO That Drives Direct Conversions

Join the webinar: Thursday 25th June 2026, 11:00am GMT

Summer is already in full swing, and with competition for bookings at its peak, now is the time to make every opportunity count.

Join our webinar on to discover how leading hospitality brands are using urgency, exclusivity, and seasonal offers to inspire action and drive more direct bookings.

Packed with practical strategies and real-world examples, this session will help you maximise demand, increase conversions, and make the most of the remainder of the summer season.

A glass of frothy coffee topped with cinnamon surrounded by apples, pine cones, and evergreen branches on a wooden surface dusted with powdered sugar.

The Lobby: Is it too early to think about Christmas?

Originally Streamed Wednesday 20th August 2025, 11:00am online

Get the jump on festive planning with our Christmas preparation workshop. Learn to craft attractive festive packages, develop early-bird booking strategies, and create marketing campaigns that capture advance bookings whilst your competitors are still focused on summer.

Yellow daffodils blooming in front of a large historic castle

The Lobby: Seasonal Strategies for Spring Marketing 2025

Wednesday 12th February 2025, 11:00am online

Take your spring marketing to the next level. Learn to craft compelling campaigns around bank holidays, Easter and seasonal events, whilst developing creative ways to attract early-season visitors and leverage the changing weather to boost bookings.

Tablet displaying website analytics dashboard with graphs and charts

Google Analytics for Audience Insight & Profiling

For anyone new to Google Analytics, or confused by the concept of profiling guests, Clockwork Marketing’s data expert Pete Stevens has some excellent tips to share. 

Smiling woman using smartphone at home

The Lobby: Website Health Check: Is Your Digital Shopfront Ready for 2026?

Streamed on Wednesday 28th January 2026, 11:00am online

Your website will make or break your direct booking strategy this year—yet most hospitality businesses are leaving money on the table through easily fixable issues. Join this practical session to discover the critical website elements that dramatically impact conversion rates and guest confidence.

Family with backpacks enjoying a scenic view in the mountains at sunrise.

The Lobby: Spring Forward - Capturing the Early Season Family Market

Wednesday 18 February 2026, 11:00am GMT

The Easter and spring half-term periods represent your first major revenue opportunity of the year - and families are booking these breaks NOW. Join us to discover how the family travel market has evolved and what today's parents are really looking for.

Hiker with yellow backpack standing on a rocky mountain peak overlooking a misty forest landscape

The Lobby: Search Visibility Masterclass: Staying Top of Mind When It Matters Most

Join the webinar: Tuesday 21st July 2026, 2:00pm GMT

In this masterclass, you’ll learn how to protect and grow your search visibility during the periods that matter most.

We'll show you how to stay front of mind across Google's evolving search experience, increase your visibility in AI-powered search, and create a website experience that capture the right guests at the right time.

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The Lobby: Staying Visible on Google in Peak Season

Wednesday 16th July 2025, 11:00am online

SEO never sleeps and neither should you during your busiest period. Understand the key practical SEO techniques to maintain strong search visibility during competitive summer months.