Big ideas, emotive copy and vivid imagery make great creative marketing, helping your hospitality business stand-out. Be memorable. Different. SKETCHPAD is where we share the best creative marketing ideas for hotels and hospitality businesses to inspire you. Bring your guest experience to life, bold and bright, with creative, colourful, brilliant campaigns.
While Premier Cottages members have had to stop promoting travel to their cottages, the hospitality business has been highlighting its “save to favourites” website functionality. With lots of people spending time browsing online, visitors to the site can search for different cottages and save those they like the look of for later.
Whether we admit it or not, we all like a good talent show. Lady’s Mile Holiday Park is used to hosting theirs on stage at their park on Saturday nights. Unperturbed by events, the holiday park ran an online talent show with a prize giveaway for the best three performers as chosen by social media followers. Guys and gals posted their best turns on Facebook with best collated together in a final talent show post.
With the Government restrictions on travel and Cornwall residents asking people to stay away from their second homes, Tonic of the Sea swimmer, Katie Maggs has come up with a wonderful hashtag for sharing photos on Instagram. #sharedyoursaved asks people to share their saved photos from past visits to the coast from their homes, thereby helping people escape to the sea virtually. We love this idea and think it will be great for any hotels or hospitality businesses by the sea or with dramatic scenery to share with their followers and encourage photo-sharing of their beautiful locations.
With Spas closed and people at home thinking about their health and wellbeing, many innovative spa teams have designed at home spa treatment guides for people to try out.
Woolacombe Bay Hotel has a nice five-step DIY Face Masks treatment you can try in the comfort of your own home. The North Devon hotel and spa is then asking people to share their best face-mask pictures on social media as a bit of fun.
With the Easter holidays approaching, it’s time for parents home schooling to look at more fun activities for the children. Some holiday parks like family-friendly, Lady’s Mile, have already helped out with anagrams and word searches, online magic tricks and virtual bingo. Who wouldn’t want to get involved.