Big ideas, emotive copy and vivid imagery make great creative marketing, helping your hospitality business stand-out. Be memorable. Different. SKETCHPAD is where we share the best creative marketing ideas for hotels and hospitality businesses to inspire you. Bring your guest experience to life, bold and bright, with creative, colourful, brilliant campaigns.
Virtual Reality (VR) has long been touted as a great part of the future of hospitality. You can take a trip along the waterways of the South West with great at home VR videos, demonstrating how the highlights of your location can be promoted using new technology.
Ye Olde Bell in Nottinghamshire hosts hundreds of weddings throughout the year and enquiries haven’t stopped despite coronavirus. To expand its service during this time, the hotel & spa is offering at home virtual tours of the facilities for any prospective engaged couples.
Hotel Penzance has recently refurbished bringing the beautiful seascapes of its location inside as well as refreshing some of the boutique hotel’s most used spaces. With people at home with more time to absorb longer content, the hotel’s website blog takes you on a virtual tour of the property and location and was also sent out as a link in an email campaign.
A lovely email from St Michael’s in Cornwall wished their subscribers Happy Easter, while reminding people that the sea, beach and hotel would be waiting post-lockdown. It also included a nice mindfulness video with their resident yoga expert talking over relaxing images and sounds of the sea. Now breathe.
While Easter Egg Hunts around Bowood House and Gardens were out, a Virtual Hunt for children (and adults) at home was well received. An anagram of letters were hidden around the Bowood website for eager beavers to find. A downloadable worksheet provided some clues and other activities for kids to complete.
With people at home in mind, The Glass House in Essex has produced a Little Book of Wellness. The eight page booklet features positive affirmations of health, meditations, yoga exercises and mindful colouring alongside vegan recipes and exercise workouts for people to try at home. The booklet has been emailed and shared on the Glass House social channels for people to download and/or print.