Big ideas, emotive copy and vivid imagery make great creative marketing, helping your hospitality business stand-out. Be memorable. Different. SKETCHPAD is where we share the best creative marketing ideas for hotels and hospitality businesses to inspire you. Bring your guest experience to life, bold and bright, with creative, colourful, brilliant campaigns.
This was one we spotted earlier in the lockdown but it didn’t make the cut then (record pun). The Pig Group launched a Spotify list to help guests remember the experience and sounds of visiting one of its country house hotels while at home. Sounds like a hit.
Whilst follow Government guidelines, Woolacombe Bay Hotel have come up with a neat reverse psychology blog of 20 reasons why you shouldn’t ever visit the beautiful 1km beach. Ever. No really you shouldn’t.
If you’ve not used the hashtag yet, hospitality businesses have been using #virtualtraveltuesday to post beautiful location shots while not promoting people travel to where they are yet. Useful for hotels and accommodation providers to use in June, prior to re-opening.
Searches for delivered afternoon tea have rocketed during lockdown according to Google research this week. People wanting to treat themselves or celebrate birthdays and anniversaries are searching for “Cream tea” or “Afternoon tea” online above other food enquiries. Hotels not offering the service could look at the English tradition as a trial for re-opening post 4th July.
Turner Prize-nominated artist, Mark Titchner, has taken his 2012 artwork to the streets with a poster campaign message of hope to get everyone through these times – Please Believe These Days Will Pass. Something I’m sure in hospitality, we can all appreciate.
A new campaign has been launched by Alan Lorrimor of Piano Works called the Great Outdoor Café, lobbying Government to direct local authorities to deregulate and extend the space outside existing hospitality businesses for distanced tables and chairs for eating and drinking. Alan is asking operators to support the campaign.