Big ideas, emotive copy and vivid imagery make great creative marketing, helping your hospitality business stand-out. Be memorable. Different. SKETCHPAD is where we share the best creative marketing ideas for hotels and hospitality businesses to inspire you. Bring your guest experience to life, bold and bright, with creative, colourful, brilliant campaigns.
Many hotels and accommodation providers are offering takeaway services but some have gone further to allow guests to recreate their own version of iconic dishes. D and D in London is a great example but why stop at dining? Wellness packs or cocktail making sets could also provide some much needed home fun.
We love the bravery of St Moritz Hotel in Cornwall that has claimed socially-distanced dining as its own with The Anti-Social Club. Instead of viewing social distancing as a necessary evil, the hotel has turned it into a selling point with exclusive, private dining for bubble groups of guests. Shows us all how even the most negative situation can be turned on its head and into an experience benefit. Great stuff.
For outdoor swimmers, the lockdown has proved a long time to wait for some to get back into the water. In the meantime. The Outdoor Swimming Society ran a photography competition of beautiful locations where people swim. The results in are stunning. A great idea for hospitality providers to run similar contests and promote their locations via guests photography. Photo: John Stubbs
To raise awareness of World Ocean Day, swimwear brand StayWildSwim exchanged free shipping codes with followers who participated in a litter pick and tagged a photo of their work to the brand. Neat idea that seaside hotels, cottages and holiday parks could replicate with a value added gift of their choice. Photo: jonoimages
The Cary Arms in Devon has launched a waiting list for people who want to register their interest in staying prior to its re-opening. The list gives the hotel an idea of the level of interest in people wanting to stay while also creating a sense of special treatment for those on the list, who will get some free champagne when they come to stay.
For some, the idea of crowds of day trippers coming to their picturesque locations before their businesses are open is a sensitive issue. For others, perhaps more forward-thinking, they are offering free car parking to alleviate pressure on seaside villages. A smart idea to encourage some reciprocal good will post 4th July.