Big ideas, emotive copy and vivid imagery make great creative marketing, helping your hospitality business stand-out. Be memorable. Different. SKETCHPAD is where we share the best creative marketing ideas for hotels and hospitality businesses to inspire you. Bring your guest experience to life, bold and bright, with creative, colourful, brilliant campaigns.
We’ve mentioned the importance of illustration in this week’s communication as we progress down the road to recovery. Creative Review has highlighted London animators response to lockdown with a video of different works showcasing their creativity and also positives that they have taken from life in lockdown. Includes Emily Downe’s illustration as pictured.
Boutique Hotelier has put together a great list of the many different ways hotels are keeping staff motivated during their time working at home or on furlough, from Zoom parties to Quiz nights with takeway deliveries for the winning team members.
A couple of creatives on the other side of the pond are asking people around the world to send them their home views from lockdown via Twitter. They then recreate the views as vintage postcards with appropriate typefaces and greeting messages from different places worldwide. A nice idea hotels could recreate for their social channels, flipping the sharing of location imagery.
With more time at home and online, people are more receptive to longer content at this time. Blogs are particularly well received as long as the topic is tailored to the fact people’s circumstances have changed. Lake Country House published a lovely slow living blog this month, extolling the virtues of being at home and the benefits of enjoying a slower pace of life at this time. Other nice blogs we’ve spotted is this 'spotting wildlife at home' blog from Canopy and Stars and a great interview with St Michael's fish supplier, giving the human story on the hotel's food provenance.
Many hospitality companies are helping out the NHS from providing rooms for key works to giveaways. We have to highlight Harbour Hotels though. It's launched a giveaway of 250 two-night stays for NHS workers once lockdown has finished. Bravo. Nominate an NHS ICU hero to enter on its social channels.
While not hospitality related, the Red Cross has a beautiful poster campaign running which asks us all to be kind during the coronavirus crisis. We love the graphic design and sentiment of the campaign.