Big ideas, emotive copy and vivid imagery make great creative marketing, helping your hospitality business stand-out. Be memorable. Different. SKETCHPAD is where we share the best creative marketing ideas for hotels and hospitality businesses to inspire you. Bring your guest experience to life, bold and bright, with creative, colourful, brilliant campaigns.
Ruby Hotels is offering free tattoos, piercing or hair colouring with a grant of up to 500 euros for staff that stay with the hotel for six months or longer. The offer sounds strange but the vice president of human resources explained: "Ruby is a brand for team players who value character, soul and individuality. We love people with personality and that is what we want to communicate with our campaign.”
If less eye-catching, but equally effective, The Nare in Cornwall, has unveiled brand-new staff accommodation to provide for those struggling to rent in the county, as a result of second home owners and Air BnBs. And the Eden Hotel Collection has simply added to staff's wage packets with up to a 14% pay increase to help with the cost of living and staff retention.
Ace & Tate has just dropped its summer sunglasses collection for 2022 but – plot twist – the majority of the ad campaign features no eyewear at all.
‘Bring on the Sun’ features new hues and a wide range of frames, but in a bold move the brand has put emphasis on the functionality of sunglasses rather than their aesthetic. The ads feature different people squinting in the Sun, a feeling everyone knows.
The photographs play on the excitement that the upcoming sunny weather brings, while setting the brand apart from an influx of competing eyewear retailers. A great example of highlighting the customer benefit of a product in a clever way, without pushing cliched product images. Watch the ad now.
The ultimate sustainable drink packaging has been created by graphic designer and lettering artist, Abraham Lule for Mezcal Vago Elote, a corn-based mezcal. Printed on recycled agave fibre (a key ingredient in Mezcal) using leftovers from the mezcal distilling process, the paper is developed from the pulp by local artisans. The label design aims to add "romance and a hint of nostalgia to the [brand] storytelling" with wood-engraved vignettes. The branding illustrates the lengths independent drinks companies will go to, to create an authentic brand that resonates with consumers.
Teapigs encourages everyone to live their best tea life in this vibrant ad.
The 30-second ad is made up of stop frame stills, photographed by Dan Burn-Fonti, which move together to illustrate the life of an eccentric couple who love a good sip of tea.
The ad ends with a voiceover by Friday Night Dinner actress Tamsin Greig telling fellow tea lovers to: "‘Live large. Brew big." Possible inspiration for how to position your hotel's high tea marketing.
When creating an identity for a new venue, strong branding helps establish atmosphere or quirkiness that keeps customers coming back - and telling friends about it too. The Seed Library, a new cocktail bar in Shoreditch, east London has done just that. With a visual brand to match the 'lo-fi analogue' vision for the bar, its design uses patterns inspired by scientific and mathematical diagrams, reflecting the search to find alternative flavour sources for their cocktails. The brand is aimed at those with creative and eclectic minds while, communicating the scientific approach to its mixology - keying into customer desires in a post-covid world.
It’s an obvious idea to offer outdoor dining to guests post-covid. But how you package your offering is critical in how many people you attract to book. All venues are competing for a share of the bigger staycation pie, so you need your outdoor offering to stand out. The Pig is particular suited to benefit with its hotels with walled gardens and ample outside space. It hasn’t rested on its laurels though and promoted a Big Outdoor Lunch at its venues to capitalise on the outdoor dining need. Very nice.