Big ideas, emotive copy and vivid imagery make great creative marketing, helping your hospitality business stand-out. Be memorable. Different. SKETCHPAD is where we share the best creative marketing ideas for hotels and hospitality businesses to inspire you. Bring your guest experience to life, bold and bright, with creative, colourful, brilliant campaigns.
Ruby Hotels has introduced a 35 hour working week for all its staff with no change in salary from 1st October. The forward-thinking group has also introduced an employee profit-sharing scheme to attract new talent and retain its existing team. Any overtime worked will be paid or accrured as holiday going forward. More at Boutique Hotelier.
The serviced apartments sector fared better during covid-lockdowns than other hospitality providers due to lower operating costs and flexible longer term or short term lets. The market is expanding quickly across European cities with quality accommodation available. The Gessner is a new design-led project in Tottenham Hale with apartments including Borough Kitchens, Buster and Punch ironmongery and Earl of East bathroom products alongside hand-made ceramics. While Kasar recently launched its new brand and website targeting "blended travellers" staying for business and leisure, with a strapline communicating the benefits of serviced apartments offering "More space for life".
Sleep is big business. By 2030 the global sleep aids market is expected to generate $111.9 billion acccording to a report from Allied Market Research. With more understanding and science around the benefits of good sleep to protect against diabetes, obesity and mental health issues, people are spending more money on everything from weighted blankets to luxury bed linens. Some hotels are capitalising on this new interest and providing premium services such as sleep butlers or branded sleep kits to help their guests maximise relaxing sleep at their properties. Ideas not to be slept on.
A new hotel opened in Manchester this month offering guests the change to pillow-fight in one of its rooms. For £250 guests can pillow-fight with full feather pillows at the Hotel Brooklyn Leicester, with the hotel cleaning up the mess. A simple but different idea to launch.
The hotel has also named its 18 accessible rooms "Liberty Rooms", framing the rooms in a more positive and celebratory light. Pioneering work that should be applauded. From Boutique Hotelier.
Center Parcs is updating its business offering with a £2.5 million investment to offer “nature-rich escapes” for corporate events, including conferences, team building and away days, product launches and gala dinners. The resort is capitalising on the trend for more outdoor team building post-covid and updating its conference rooms with the times. More at Hotel Owner.
A new installation to highlight the global impact of food production and consumption on the planet has been created by Georgia Lupi called Around the World’s Table. The exhibition is in the lush surroundings of the New York Botanical Gardens until 11 September and includes Lupi’s signature data visualisation techniques. Using the basin of the reflection pool as a visual metaphor for the World, the installation represents the amount of habitable land used for agriculture (around half). Major food groups and their carbon footprints are illustrated by 100 partly submerged sculptures. Food source, production, consumption and waste will remain high on the agenda for consumers with campaigning artists like Lupi and media focus. Read more at Design Week.