Big ideas, emotive copy and vivid imagery make great creative marketing, helping your hospitality business stand-out. Be memorable. Different. SKETCHPAD is where we share the best creative marketing ideas for hotels and hospitality businesses to inspire you. Bring your guest experience to life, bold and bright, with creative, colourful, brilliant campaigns.
Regular commuters can take the hassle out of travel with a new subscription service hotel made from Sea Containers. As well as accommodation, the Commuter Club service offers 'gym access and secure storage for clothes, toiletries, shoes and anything else you’d rather not drag around in a wheelie case'. All aboard!
Hotel Brooklyn in Manchester reported recenlty a revenue increase of £217,000 from its accessible rooms, which it neatly marketed as "liberty rooms". The "Blue Pound" is a target for marketers and using positive language is a great starting point, but backing it up with a great product is even more important.
We've mentioned the rise of brand partnerships in previous Sketchpad posts and increasingly guests are choosing where they stay based on brands that reflect their wider lifestyle or values. Pioneering hospitality brands like Soho House, have become so successful with their designer offerings they are now able to sell interior products like those carefully curated for their accomodation or restaurants. Skincare ranges, kitchen utensils and sleep apps are all being sold online by hotels such as Citizen M, Mama Shelter and Aman. What new product partnership could your hotel launch?
It's not just hip London hotels driving industry change. World renowed, The Belfry in Sutton Coalfield, has recently made two announcements demonstrating its strong vision for a sustainable future for the resort. It's aiming to reach net zero carbon emissions by 2030 and has also introduced "unlimited" mental health support for employees. The hotel and resort has already saved three million kWh of energy combined across electricity and gas in 2022. And its partnership with The Burnt Chef Project and Thrive Mental Wellbeing, will provide staff with immediate 24/7 access to resources helping common mental health conditions. More at Boutique Hotelier.
It's no secret that there's a lot of wastage in the hospitlaity sector but many operators are working towards a more sustainable future and green accreditations such as BCorp and Green Key England. Those forward-looking organisations may be interested in a new bottle that's made from potatoe, that can be eaten, composted or dissolved. Design studio, Tomorrow Machine has partnered with juice company, Eckes Granini, to create the bottle, inspired by the way fruit is protected by its skin. Once used the bottle can be peeled for sustainable disposal. More at Design Week.
The Egyptian Tourist Authority has created some ground-breaking dynamic video ads with Google, encouraging UK travellers to "Follow the Sun". The ads were cleverly linked to a live weather data API to show particular ads in different cities, relevant to the weather in the individual city at that time. For example, if it was snowing in Birmingham then a video ad featuring snow in the city was juxtaposed with sunshine skies in Egypt. Our obession with the weather led to 134% year-on-year rise in British travellers searching for Egyptian holidays.