Big ideas, emotive copy and vivid imagery make great creative marketing, helping your hospitality business stand-out. Be memorable. Different. SKETCHPAD is where we share the best creative marketing ideas for hotels and hospitality businesses to inspire you. Bring your guest experience to life, bold and bright, with creative, colourful, brilliant campaigns.
The House of Gods is an amazing hotel where more is more. Unshamedly opulent, it's not sympathetic to the current cost of living crisis. But people that stay here probably won't have that on their minds. Its VIP package is squarely aimed at those who want to flaunt it and indulge - completely. The hotel's a backlash to Scandi minimalism and a great example of how to use clever interior design to transform a more traditional building.
This month self-styled digital natives hotel chain NoMad, launches a new subterranean bar called Common Decency. It's a great example of how the history of a hotel or its location can be an inspiration for a brand name or story. The NoMad building was originally The Bow Street Magistrates’ Court where Oscar Wilde was repeatedly held by police along with others on account of their ‘affront to common decency’. More at Boutique Hotelier.
Yvon Chouinard near broke the internet when he announced that outdoor clothing company, Patagonia, has given 100% of its stock to sister charity, Patagonia Purpose Trust. Any profit made by the company each year will be paid in full as a dividend to the charity. A revolutionary act demonstrating business for good. Read more at Creative Review.
Digital 3D versions of hospitality venues are revolutionising the travel and tourism sector. Matterport has been around for a while, providing a digital tour of rooms and venues and giving guests a more indepth experience before a real world visit. It'll be interesting to see whether these digital twins will easily transfer to different Metaverse environments and how they will develop.
You would expect a London townhouse hotel to have a restaurant to capitalise on brisk city dining trade. But The Adria has ditiched an onsite restaurant in favour of pointing its guests to London's best dining via the food delivery app, Supper. Wireless handsets in its rooms make it easier for guests to order. Click to eat.
Amsterdam-based hotel group, Citizen M has bought land in The Sandbox, a metaverse game that looks like Minecraft, to experiment with interactive and real world ideas. The group will sell artwork with digital artists as Non Fungible Tokens (NFTs) and if successful, build a virtual hotel, offering perks such as free drinks redeemable in its real world hotels. One to watch. More at Hospitality Design