Big ideas, emotive copy and vivid imagery make great creative marketing, helping your hospitality business stand-out. Be memorable. Different. SKETCHPAD is where we share the best creative marketing ideas for hotels and hospitality businesses to inspire you. Bring your guest experience to life, bold and bright, with creative, colourful, brilliant campaigns.
As a forward-thinking agency, we've been keeping our eye on recent AI developments. Many artists are doing interesting things with AI to challenge our preconceived ideas. None more than Nigerian filmmaker and artist, Malik Afegbua, who's recently created an AI-generated fashion show for older people, with models that don't exist. With the images generated, the artist challenges what he sees as the marginalisation of older people in society and perceptions around ageing. Marketing to older travellers shouldn't make any assumptions either.
The Pig announced a new brand partnership with sustainable shoe brand, Cariuma, in January. The boutique hotel brand kitted out 400 staff with the consciously-sourced shoes, which for every pair sold plants two trees. Brand partnerships are nothing new with The Pilgrm in London partnering with clothing brands like Universal Works, artists and artisan food and drink brands. But it's a great way to position your business alongside like-minded brands or boost your supplier sustainability credentials, for example.
What would you do if you were handed the keys to your own hotel for a night? At The Clockwork Hotel (no relation) you have a one hour challenge to find the hotel keys and unlock your own hotel. Discover rooms and hidden secrets and follow clues to win the ultimate prize. Invite your friends over for a big dinner party, play the bartender, sip cocktails, snoop around the rooms, have the spa to yourselves...go wild!
Artificial Intelligence (AI) will shape our world in ways we don't know yet. Some predicitons say it will contribute a reduction of one third of jobs globally. AI is being used in different ways. An amazing example is "thispersondoesnotexist", an AI-linked website that generates images of people that don't exist. Refresh the page to see a new person each time.
Market research and marketers are all talking about the importance of authenticity in appealing to new guests. It's what people want and particularly younger audiences. We found a great example in Zetter hotels and its amazing history of its owner's family and their behaviour through the ages. It makes for a fascinating read and brings the building to life with a human interest story. The characters in the history are woven into the fabric of the building and names of different rooms.
A new outdoor charity, It's Great Out There Coalition, backed by some of the biggest outdoor clothing brands in the World is promoting the positive benefits of the great outdoors on individuals and society more widely.
Its first pilot programme, Opening Up The Outdoors (OUTO), supported six people from different ethnic backgrounds whose organisations and businesses are working to build a pro-diversity outdoor community. Great work for all. More at Creative Review.