Big ideas, emotive copy and vivid imagery make great creative marketing, helping your hospitality business stand-out. Be memorable. Different. SKETCHPAD is where we share the best creative marketing ideas for hotels and hospitality businesses to inspire you. Bring your guest experience to life, bold and bright, with creative, colourful, brilliant campaigns.
Dog-friendly venues can add some new excitement for any four-legged guests staying with them this summer thanks to Marshfield Ice Cream. The Bath-based ice cream company has added Scoops to its range, a specially designed dog-friendly ice cream. As well as keeping dogs cool in the sunshine, the ice cream offers a range of benefits including, reduced fat, sugar and lactose content, glucosamine for joint care, Vitamin C for the immune system and Omega 3 for a glossy coat. Include it in your dog-friendly package and watch dogs drag their owners to your venue.
Slow living as a movement has been around since before Coronavirus but it’s grown over the last year with pace. According to Google, there were four times more You Tube videos with slow living in the title in 2020 compared to 2019. We are baking more bread, gardening, upcycling furniture, and making proper coffee while searching how to do these meditative tasks better. Hospitality providers can offer chef’s recipes, gardener or barista tips on their social channels to ride the trend.
Many in hospitality are promoting Valentine’s Day gift vouchers this year as romantic breaks for two or gourmet dining with flexible booking options. But florist, Bloom & Wild ran a fantastic campaign on why it isn’t selling red roses. Along with an ode that explains why not, there’s a dozen reasons provided too, including that their bouquets are more complex, like love. A great idea that smashes clichés around the day.
With Mother’s Day on the way in March, we look back at a heart-warming ad from Holiday Inn. Targeting professional women, the ad focuses on the story of a little girl missing her Mum, who’s away on business. The ad finishes with her parents taking her away on a surprise overnight trip to a Holiday Inn. The ad focuses on the customer’s needs and emotions when staying away from home, instead of promoting the hotel’s amenities - thereby connecting more deeply with the business Mum.
While we can’t go on holiday at present, we can still dream. Easyjet has tapped into the power of imagination with a series of #holidaydreaming extended social media ads launched on the flight company’s Instagram page. The ads remind us how lovely life was pre-lockdowns. Use the hashtag for your social posts with dreamy shots of your hotel or location.
While high street shops and hotels are shut some are making use of their window displays in creative ways. Fortnum & Mason enlisted six artists to dress their windows with artworks themed around “Joy” to brighten up people’s lives as they take their daily walks. For those with public rights of way nearby, you could create a memorable campaign with local artists to give something back to your community while supporting the struggling creative sector.