Big ideas, emotive copy and vivid imagery make great creative marketing, helping your hospitality business stand-out. Be memorable. Different. SKETCHPAD is where we share the best creative marketing ideas for hotels and hospitality businesses to inspire you. Bring your guest experience to life, bold and bright, with creative, colourful, brilliant campaigns.
Pantone has revealed its colour of 2024 as "youthful" but "timeless" 13-1023 Peach Fuzz, which can bring a "vintage vibe" or "all embracing spirit" to any design. Every year,the Pantone Colour Institute experts look across a range of sectors from entertainment to popular travel destinations to pick a colour of the year. The Pantone Colour Institute said the colour ellicits “a message of compassion and empathy”, “a feeling of tactility” for “a moment of quiet time alone”. More at Design Week
Hotels that put purpose at the core of what they do, not only appeal because they are doing the right thing, but become more sucessful as more people choose to stay with them, over those that don't. Whether it's being more accessible, environmentally-friendly or inclusive, putting pupose first over marketing features, demonstrates your organisation's real values. The Headland Hotel for example, has set up a community fund to help support local initiatives and charities in and around Newquay. A great model of giving back to the local community and doing more than simply selling hotel rooms.
Beer has a long history in Belgium from its origins of brewing by monks in its monasteries, to beer festivals and its influence on current artisanal trends. But the country has never had a place you could bath in the stuff, until now. Bath & Barley have created Belgium's first beer spa (and possibly the World's first), after experiencing a beer tour and thinking about the appeal to stag parties in the city. More at Design Week.
As a marketing agency that works with hospitality businesses across the UK, an island country, it may come as no surprise that many of our clients are based on the coast. For this reason and as part of our own journey to become a more sustainable tourism business, we are excited to attend this year's Blue Earth Summit in Bristol on 11-13 October 2023. The conference aims to harness the power of being outdoors to bring people together and build a more positive future for our planet. 5,000+ decision makers, industry pioneers, provocative thought-leaders, and sustainability trailblazers will be in attendance and a few of us! Blue Earth Summit.
IHG Hotels and Resorts has announced a new "Instagram Boos" initiative for solo travellers to help them capture the perfect Instagram moment on their trip. Guests simply have to ask "Where's the Insta Boo?" at reception to gain their own personal photography assistant to capture best shots around the hotel at set times. More at Boutique Hotelier.
Mayfair restuarant, 20 Berkley, has food provenance, or where its produce is sourced, at the centre of its new brand identity by AM Studioworks. The new identity features an origami menu, which is the first we have seen. The design follows a theme emphasising “traditional craftsmanship” with tactility, such as the folded puzzle, purse-inspired, private dining menus and translucent maps, showing where its suppliers are based. The translucent map overlays the menu, adding an element of “discovery” to the whole experience. More at Design Week.